4 WEEK ONLINE CERTIFICATE COURSE
Introduction to Intellectual Property (IP) in Sports
Course Introduction
The course Introduction to Intellectual Property (IP) in Sports is a four-week open course (every Thursday two hours online), offered by the Academy of Leadership Sciences Switzerland.
The course is designed and delivered by recognized experts in this feld. It is being offered as an open online course and can be attended by anyone who is, or aspires to get, involved in the industry of sports – including sports administrators, club presidents, directors, and managers, Lawyers, Agents and representatives of athletes, Sports marketers and brand managers, Professionals involved in organizing sports events, media rights negotiators and broadcast partners, among others.
Course Content
The course covers specific topics on sport-related issues including an introduction into Intellectual Property (IP) in Sports, Trademark and Brand Protection in Sports, Patents, copyrights and broadcasting rights in sports, trade Secrets, and Emerging Issues in Sports IP, Legal Framework and Compliance, and other topics.
Course Details
- Duration of the Course: 4 weeks (every Thursday, two hours webinar at 18h00 CET)
- Language: English
- Start Date: 07 November 2024
- Study Options: 100 % online per Zoom
- Tutorial fees for the whole course: CHF 790 to be paid at least one week before the course starts.
- Admission Requirements: Anyone who is, or aspires to get, involved in the industry of sports can enrol for this course.
- Internet access and an email address are required.
Course Structure
Week 1: Introduction to Intellectual Property (IP) in Sports (2 hours)
Understanding Intellectual Property
Overview of how IP intersects with sports
Types of IP Rights in Sports
Copyrights: Broadcasting rights, media content
Trademarks: Team logos, brand names
Patents: Sports equipment, technology
Trade Secrets: Training techniques, strategies
National and International IP laws and regulations
Week 2:Trademark and Brand Protection in Sports (2 hours)
Definition and importance of sports trademarks
Brand Management and Licensing
Licensing agreements and partnerships
Case Studies
Week 3: Copyrights and Broadcasting Rights (2 hours)
Understanding Copyrights in Sports
Broadcasting rights in sports
Negotiating and securing broadcasting deals
Legal issues and disputes related to broadcasting
IP considerations for digital media and online content
Social media, streaming, and digital distribution
Week 4: Patents, Trade Secrets, and Emerging Issues in Sports IP (2 hours)
Patents in Sports Technology
Overview of patents relevant to sports
Innovations in sports equipment and technology
Trade Secrets in Sports
Emerging Issues and Trends
Ambush marketing and its impact on IP
E-sports and IP considerations
Future of IP Law in Sports
Other Courses
Department Contact
- Hotline +41 (0)44 308 35 22
- World Trade Center Leutschenbachstrasse 95 CH-8050 Zürich
- info@alss-edu.ch
- Mon - Fri : 09:00 - 18:00
Social Info
Accreditation & Certification
The Academy of Leadership Sciences Switzerland (ALSS) is an international education institution that offers continuing education, further education, and post graduate advanced education courses, workshops and programs focusing on advanced studies in Leadership and Management. The ALSS also offers short courses that are not credit- bearing, and do not lead to formal qualifications. All attendees who attend all the four presentations for the Introduction to Intellectual Property (IP) In Sports course will be awarded certificates of successful attendance by the ALSS.
Graduate Benefits from ALSS
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