ALSS

  • Phone : +41 44 308 35 22
  • Email :info@alss-edu.ch
  • Work Hours : Monday-Friday, 09:00-18:00

4-Week Online Course

Artificial Intelligence in Sports

Course Introduction

The course “Artificial Intelligence in Sports” is a four-week open course (every Tuesday, two hours online, live), offered by the Academy of Leadership Sciences Switzerland, Zurich.

The course is designed and delivered by recognized experts in Artificial Intelligence and Sports. It is being offered as an open course and can be attended by anyone who is, or aspires to get, involved in the sports industry – including sports managers, lawyers, sports administrators, sports federations, clubs, coaches, athletes, sports agents, students, researchers, and others.

Course Content

The course covers specific topics related to Artificial Intelligence in Sports, including AI fundamentals, data analytics in sports, athlete performance, scouting and talent identification, Generative AI, sports marketing, fan engagement, sports law, ethics, governance, and future developments in Artificial Intelligence in Sports.

Course Details

  • Duration of the Course: 4 weeks, (every Tuesday, two hours webinar at 18h00 CET Time)
  • Language: English
  • Start Date: 03.11.2026
  • Study Format: 100 % online per Zoom
  • Tutorial fees for the whole course: CHF 890 to be paid at least two days before the course starts.
  • Admission Requirements: Anyone who is, or aspires to get involved in the sports industry can enroll for this course.
  • Internet access and an email address are required.

Course Structure

Week 1: Introduction to Artificial Intelligence and Data in Sports (2 hours)

• Fundamentals of Artificial Intelligence and Machine Learning.
• Artificial Intelligence applications in the sports industry.
• Sports data, analytics, and predictive analysis.
• AI-supported decision-making and performance analysis.

Week 3: Generative AI, Sports Marketing, and Fan Engagement (2 hours)

• Generative AI and AI tools for sports professionals.
• AI-supported research, reporting, and content creation.
• Artificial Intelligence in sports marketing and sponsorship.
• AI-supported fan engagement, social media, and digital communication.

Week 2: AI in Athlete Performance, Scouting, and Sports Management (2 hours)

• AI in athlete performance monitoring and training optimization.
• Injury prediction, prevention, and recovery monitoring.
• AI in scouting, talent identification, and player valuation.
• AI-supported sports management and strategic decision-making.

Week 4: AI in Sports Law, Ethics, Governance, and the Future of Sports (2 hours)

• Artificial Intelligence in Sports Law.
• Data protection, athlete privacy, and intellectual property.
• Ethical use of AI, algorithmic bias, and responsible AI governance.
• Future developments of Artificial Intelligence in Sports.

Apply Online Here

Registration, Accreditation & Certification

For detailed information regarding the registration, accreditation and certification of the Academy of Leadership Sciences Switzerland (ALSS), please visit our official Registration, Accreditation & Certification page:
https://alss-edu.ch/accreditation/

Upon successful completion, participants receive a diploma or degree awarded by ALSS. All Bachelor’s, Master’s, and PhD degrees are issued and recognized by ALSS as the awarding higher education institution.

Department Contact

  • Hotline +41 (0)44 308 35 22
  • World Trade Center Leutschenbachstrasse 95 CH-8050 Zürich
  • info@alss-edu.ch
  • Mon - Fri : 09:00 - 18:00

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