BACHELOR OF SCIENCE IN NEUROBUSINESS

BACHELOR OF SCIENCE IN NEUROBUSINESS (BSNB)

THE BENEFITS OF THIS GRADUATE DEGREE

The Bachelor of Science in Neurobusiness integrates cutting-edge neuroscience principles with business strategies, equipping students with the knowledge and skills to take on innovative, forward-thinking roles across various industries. This unique program prepares graduates to leverage the latest insights into human behavior, cognitive processes, and organizational dynamics to drive business growth and innovation.

Graduates of the program will gain a deep understanding of the science behind decision-making, motivation, and leadership, enabling them to tackle complex business challenges with precision, creativity, and strategic thinking. The integration of neuroscience into business practices fosters improved decision-making, enhanced leadership abilities, and a greater understanding of consumer behavior, all of which are essential for sustainable business success in today’s rapidly evolving landscape.

INFORMATION AT A GLANCE

Program duration: 3 years
Course duration: Two months (introductory courses per module)
Credit value: 180 ECTS (European Credits)
Credit transfer: Yes
Language: English
Tutorial program fee: CHF 21,000 (payment in three installments)
Scholarship: Yes
Starting dates: October 1 / March 1
Application deadline: September 1 / February 1
Study format: 100% online (All programs are delivered fully online, combining weekly live Zoom sessions with structured self-study based on a metacognitive approach. This enables the transfer of scientifically grounded knowledge into practical workplace application. Students receive continuous feedback from professors and are awarded a final cumulative grade upon completion).

MISSION

Our mission is to create a transformative educational experience that empowers students to drive business success through innovative applications of neuroscience.
By combining rigorous scientific knowledge with real-world business practices, we prepare graduates who can thrive in leadership roles, shape organizational strategies, and contribute to the advancement of industries globally.

OUTCOMES

• Gain expertise in integrating neuroscience with business strategies to foster smarter decision-making and leadership capabilities.
• Develop the skills to apply behavioural insights to enhance organizational effectiveness and team dynamics.
• Master the tools of neuroleadership to improve your ability to manage and inspire teams.
• Apply innovative problem-solving techniques based on the latest research in neuroscience to address contemporary business challenges.
• Excel in strategic roles, utilizing evidence-based neuroscience principles to maximize business outcomes.
• Become a highly sought-after professional with a unique, interdisciplinary skill set that bridges the gap between science and business.
Graduates will be prepared for impactful roles in management, strategy, marketing, finance, HR, and leadership positions in various industries, including tech, healthcare, consulting, and consumer goods.

OBJECTIVES

Upon completion of this program, graduates will:
• Demonstrate an advanced understanding of neurobusiness and its application in real-world settings.
• Apply neuroscience to enhance organizational decision-making, leadership, and team dynamics.
• Lead with emotional intelligence, leveraging neuroscience to manage teams and foster innovation.
• Utilize behavioral insights and neuroscience to craft strategies that optimize performance and productivity in business environments.
• Design and implement evidence-based solutions to complex business challenges using the latest neuroscientific research.
• Contribute to the development of ethically responsible business practices by integrating neuroethics into business strategy.

ADMISSION REQUIREMENTS

1. CV with photo
2. Completed Application Form
3. Educational Certificates: Maturity certificate or equivalent, including transcripts.
4. Identification Documents: A copy of passport or national ID.
5. Proof of English fluency:
o TOEFL (minimum score of 550), IELTS (minimum score of 6.5), or equivalent tests.
o Alternatively, evidence of prior university-level education in English.
6. Application Fee: CHF 300 (non-refundable). Payment details are as follows:
o Bank: UBS AG, Bahnhofstrasse 45, 8001 Zürich, Switzerland
o SWIFT/BIC: UBSWCHZH80
o IBAN: CH03 0023 2232 1106 6401 M
o Account Number: 0232 00110664.01M

Apply Online Here

Department Contact

Social Info

Registration / Accreditation / Degrees

The Academy of Leadership Sciences Switzerland (ALSS) is a registered higher education institution in the Canton of Zurich, Switzerland.

ALSS currently holds candidacy status with ACBSP (USA).

Upon successful completion, participants receive a diploma or degree awarded by ALSS. All Bachelor’s, Master’s, and PhD degrees are issued and recognized by ALSS as the awarding higher education institution.

Program Highlights

Strategic Decision-Making: Utilizing neuroscience to enhance business decisions in key areas such as production, finance, marketing, and human resources.
Behavioral Insights: Applying scientific knowledge of individual and team behavior to optimize workplace efficiency and improve interpersonal dynamics.
Innovation and Problem-Solving: Using neuroscientific principles to create innovative solutions for economic and social challenges in business.
Real-World Business Application: Learn from leading professors who are globally recognized for their contributions to both the scientific and business fields. The program’s focus on Swiss education ensures students are equipped with globally recognized, high-quality, and practical knowledge that is directly applicable to the business world.

By the end of the program, graduates will be equipped with a comprehensive skill set that can be implemented immediately in a wide variety of business environments, from startups to multinational corporations. They will have the ability to influence decision-making processes, improve organizational behaviour, and apply advanced neuroscience techniques to drive business growth.

WHY CHOOSE ALSS?

Swiss education is globally renowned for its quality, rigor, and practical applicability. The ALSS (Academy of Leadership and Scientific Studies) is a leader in neurobusiness, neuromarketing, and neurostrategy. We offer an innovative approach to education, blending the latest in neuroscience with business practices. Students benefit from learning from professors who are world-renowned for their contributions to both science and business. ALSS’s commitment to excellence ensures that our graduates are equipped with the most up-to-date, actionable knowledge, making them highly valued by top companies worldwide.

YEAR ONE

1. Introduction to Neurobusiness (10 ECTS)
2. Fundamentals of Neuroscience (10 ECTS)
3. Emotional Intelligence in Business (10 ECTS)
4. Organizational Theory (10 ECTS)
5. Academic Writing and Research Methods (10 ECTS)
6. Elective 1 (10 ECTS)

YEAR TWO

1. Neuroleadership (10 ECTS)
2. Neuromarketing (10 ECTS)
3. Cognitive Psychology for Business (10 ECTS)
4. Strategic Neuroleadership (10 ECTS)
5. Business Law (10 ECTS)
6. Elective 2 (10 ECTS)

YEAR THREE

1. Project Management (10 ECTS)
2. Behavioral Economics (10 ECTS)
3. Neuroethics in Business (10 ECTS)
4. Advanced Neurobusiness Strategies (10 ECTS)
5. Bachelor Thesis (20 ECTS)

Elective Choices

1. Neurofinance
2. Consumer Neuroscience

Professional Development

Our programs are designed to give you the edge to excel on your profession with advanced knowledge.

Quality Education

We are up-to-date with latest business trends and insights that enable us to offer qualitative education

Alumni

We have a global pool of alumni from all eh parts of the world who are excelling on their neuroleadership journey.