ONLINE CERTIFICATE COURse
Introduction to Intellectual Property (IP) in Sports
Course Introduction
The course Introduction to Intellectual Property (IP) in Sports is an online course, offered by the Academy of Leadership Sciences Switzerland.
The course is designed and delivered by recognized experts in this feld. It is being offered as an open online course and can be attended by anyone who is, or aspires to get, involved in the industry of sports – including sports administrators, club presidents, directors, and managers, Lawyers, Agents and representatives of athletes, Sports marketers and brand managers, Professionals involved in organizing sports events, media rights negotiators and broadcast partners, among others.
Course Content
The course covers specific topics on sport-related issues including an introduction into Intellectual Property (IP) in Sports, Trademark and Brand Protection in Sports, Patents, copyrights and broadcasting rights in sports, trade Secrets, and Emerging Issues in Sports IP, Legal Framework and Compliance, and other topics.
Course Details
- Duration of the Course: 10 h ( Five Sessions, two hours webinar at 18h00 CET)
- Language: English
- Start Date: 31 March 2026
- Study Options: 100 % online per Zoom
- Tutorial fees for the whole course: CHF 790 to be paid at least one week before the course starts.
- Admission Requirements: Anyone who is, or aspires to get, involved in the industry of sports can enrol for this course.
- Internet access and an email address are required.
Course Structure
Session 1: Introduction to Intellectual Property (IP) in Sports (2 hours)
Understanding Intellectual Property
Overview of how IP intersects with sports
Types of IP Rights in Sports
Copyrights: Broadcasting rights, media content
Trademarks: Team logos, brand names
Patents: Sports equipment, technology
Trade Secrets: Training techniques, strategies
National and International IP laws and regulations
Session 2 IP within the Olympic Games – Rights Protection and Ambush Marketing (2 hours)
Protection of Olympic properties and symbols.
Enforcement strategies for mega sporting events.
Legal framework of Olympic IP protection.
Ambush marketing: legal risks and prevention strategies.
Case studies from international sporting events.
Session 3: Branding and Licensing in Sports(2 hours)
Brand development in sports
Trademark strategy and brand positioning
Licensing models and merchandising structures
Sponsorship agreements and commercial partnerships
Negotiating and structuring licensing agreements
Session 4: Media Rights and Commercial Exploitation in Sports (2 hours)
Legal and commercial aspects of broadcasting rights
Digital platforms and streaming rights
Content distribution and monetisation strategies
IP considerations in digital media
Emerging challenges in global media markets
Session 5: Practical Aspects of Working as a Sports Lawyer in IP and Media Rights (2 hours)
Practical insights into advisory work in sports intellectual property
Rights management strategies in sports organisations
Drafting and negotiating IP and media rights contractsEnforcement strategies and dispute resolution mechanisms
Working with clubs, federations, athletes, sponsors, and broadcasters
Career paths in intellectual property and media rights in sporty
Other Courses
Department Contact
- Hotline +41 (0)44 308 35 22
- World Trade Center Leutschenbachstrasse 95 CH-8050 Zürich
- info@alss-edu.ch
- Mon - Fri : 09:00 - 18:00
Social Info
Accreditation & Certification
The Academy of Leadership Sciences Switzerland (ALSS) is an international education institution that offers continuing education, further education, and post graduate advanced education courses, workshops and programs focusing on advanced studies in Leadership and Management. The ALSS also offers short courses that are not credit- bearing, and do not lead to formal qualifications. All attendees who attend all the four presentations for the Introduction to Intellectual Property (IP) In Sports course will be awarded certificates of successful attendance by the ALSS.
Graduate Benefits from ALSS
Completing a business leadership program offers numerous benefits to graduates. Firstly, these programs provide comprehensive training in leadership techniques and strategies, enhancing graduates’ skills in decision-making, problem-solving, communication, and team management. This equips them with the necessary tools to excel in leadership roles and drive organizational success.
Professional Development
Our programs are designed to give you the edge to excel on your profession with advanced knowledge.
Quality Education
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Alumni
We have a global pool of alumni from all eh parts of the world who are excelling on their leadership journey.

