ALSS

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  • Email : info@alss-edu.ch
  • Work Hours : Mon - Fri : 09:00 - 17:00
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Leadership in Sports Management

Course Introduction

Leadership in Sports Management is a four-week open course (every Thursday, two hours online), offered by the Academy of Leadership Sciences Switzerland. The course is designed and delivered by recognized experts in this field.

It is being offered as an open online course and can be attended by anyone who is, or aspires to get, involved in the industry of sports – including sports administrators, government officials working in sports governance, executives in national and international federations, club presidents, directors, and managers, among others.

Course Content

The course covers key topics in sports management, including the strategies for operational excellence and team management, building sustainable financial practices and securing sponsorships, fostering innovation and leveraging technology to enhance performance and engagement, promoting ethical leadership and compliance, ensuring community outreach and development, and addressing global trends and challenges to future-proof sports organizations.

Course Details

  • Duration of the Course: 4 weeks (every Tuesday, two hours webinar at 18h00 CET)
  • Language : English
  • Start Date : 8 May 2025
  • Study Format : 100 % online per Zoom
  • Tutorial fees for the whole course : CHF 790 to be paid at least one week before the course starts.
  • Admission Requirements : Anyone who is, or aspires to get, involved in the industry of sports can enroll for this course.
  • Internet access and an email address are required.

Course Structure

Week 1: Introduction to Sports Management (2 hours)

Overview of sports club structures and roles.
Key principles of sports management.
Strategic planning and goal setting for clubs
Leadership styles and their impact on sports clubs.
Case studies: Effective leaders in sports organizations
Building and managing effective teams.

Week 2: Financial Management and Sponsorship Acquisition (2 hours)

Leadership in financial planning and resource allocation.
Diversifying revenue streams: Sponsorships, grants, and partnerships.
Revenue streams: Membership fees, ticket sales, and fundraising.
Financial sustainability: Managing costs and reinvestment
Scaling operations while maintaining quality.
Risk assessment and mitigation strategies.

Week 3: Legal and Compliance Issues in Sports Clubs and Sports Organizations (2 hours)

Overview of legal obligations for sports organizations and sports clubs.
Contract management (players, coaches, sponsors).
Ethical leadership and compliance (safeguarding, anti-doping).
Risk management: Insurance, liability, and dispute resolution.

Week 4: Leading with Vision and Innovation (2 hours)

Innovation and Technology in Sports Management.
The role of digital tools in improving club operations (e.g., CRM, analytics).
Leveraging social media and digital marketing for fan and member engagement.
Exploring the impact of AI, VR, and wearable technology on sports leadership.
Creating sustainable youth development programs
Establishing long-term strategic goals for organizational growth.
Interactive Leadership Workshop: Participants will develop a strategic plan for their organization based on real-life challenges.

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Department Contact

  • Hotline +41 (0)44 308 35 22
  • World Trade Center Leutschenbachstrasse 95 CH-8050 Zürich
  • info@alss-edu.ch
  • Mon - Fri : 09:00 - 18:00

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Accreditation & Certification

The Academy of Leadership Sciences Switzerland (ALSS) is an international education institution  that  offers  continuing  education,  further  education,  and  post  graduate advanced  education  courses,  workshops  and  programs  focusing  on  advanced  studies in Leadership and Management. The ALSS also offers short courses that are not credit- bearing, and do not lead to formal qualifications. All attendees who attend for the Leadership in Sports Managment course will be awarded certificates of successful attendance by the ALSS.

Graduate Benefits from ALSS

Completing a business leadership program offers numerous benefits to graduates. Firstly, these programs provide comprehensive training in leadership techniques and strategies, enhancing graduates’ skills in decision-making, problem-solving, communication, and team management. This equips them with the necessary tools to excel in leadership roles and drive organizational success.

Professional Development

Our programs are designed to give you the edge to excel on your profession with advanced knowledge.

Quality Education

We are up-to-date with latest business trends and insights that enable us to offer qualitative education

Alumni

We have a global pool of alumni from all eh parts of the world who are excelling on their leadership journey.